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Channel: new product development – Mark Proffitt
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Why do 88% of Ideas Fail to Make it to Market?

The reason 88% of ideas fail to make it to market is companies have no system to turn ideas into marketable innovations. Innovation requires 7 elements. To innovate successfully you must DO ALL SEVEN.

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Staged Gate accepts failure instead of ensuring success

Innovation projects have many risks. Some of these risks are controlled with project management techniques. Other risks are assumed unavoidable. Staged Gate attempts to limit the impact of the risks by...

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Is Your Product Too Expensive? How to calculate price and cost.

Is Your Product Too Expensive? View more webinars from Mark Proffitt. How to price your products to maximize demand and profit and create a strong business strategy using the Predictive Innovation®...

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U of M Startup Weekend, starts tonight

http://um.startupweekend.org/ Build a product, start a business, in a weekend.

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95 Times More Profitable Products, Predictive Innovation Training

Learn how to use Predictive Innovation® to predict what customers will want and how to make it so that you can increase profits reduce risk, and neutralize competition. Find new markets, create new...

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Reveal Unknowns to Make Good Innovators Great Innovators

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Cult of Minimum Viable Product (MVP) kills startups

Are you sacrificing your success to the cult of Minimum Viable Product?  MVP is a popular mantra in the startup world. Like other religious dogma it’s based on half truths & myths, wastes your time...

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